
Trend-Setting Fashion Retailer Opens This Summer at Hollywood & Highland Center
Hollywood & Highland Center continues to add fashion retailers to its unique mix of stores. The shopping and entertainment destination will debut the new GUESS? store later this Summer, located in the Central Courtyard next to Victoria?s Secret. GUESS?, one of the most widely recognized brands in the world, is known for quality, trendsetting style, and marketing creativity. The company designs and markets a leading lifestyle collection of casual apparel and accessories for women, men, children, and babies. The Hollywood & Highland Center GUESS? experience will provide shoppers with a physical embodiment of the brand. The storefront will be a minimalist expression of wood, tile and glass, serving as both an indicator of and introduction to the GUESS? brand, presenting the latest fashion collections, anchored by the their world famous advertising images. Signage will further identify the space, using open-faced letterboxes with exposed light bulbs as a subtle homage to classic Hollywood theatres. The interior will offer open merchandising boutiques anchored by a central accessory core, providing an easily readable retail presentation. Denim, the GUESS? brand signature product line will play a key role in the merchandising strategy and will be immediately visible from the entry doors in dedicated wall units. Throughout the sales floor, warm wood finishes and clean white surfaces used in flooring, wall and ceiling treatments will provide a full articulation of the space and an unobtrusive backdrop for the fashion forward styles of the GUESS? brand. Hollywood & Highland Center has 387,000 square feet of national and local fashion and luxury retailers, some of Hollywood?s hottest clubs and restaurants and the 3,400-seat Kodak Theatre. Since acquiring the center in 2004, CIM Group has added premier retailers such as Virgin Megastore?s west coast flagship in 20,000 square feet, BCBG Max Azria and American Eagle Outfitters to its collection of top retailers. CIM also has made substantial improvements to Hollywood & Highland Center with escalators to transport guests from Hollywood Boulevard to all four levels of the center, enhanced lighting and signage and an interactive water feature in the center courtyard. CIM Group has identified Hollywood as a premier urban district for investment and development. In line with its long-term view of a flourishing Hollywood community, the company has built a broad-based portfolio that includes a variety of properties. They include housing, office, entertainment and a diverse mix of restaurants and retailers to support revitalization of the area as a vibrant urban center serving residents, visitors and businesses. The company recently announced that the fashion-forward retailer, H&M will make its Hollywood debut later this year in a 10,000 square foot space across from Hollywood & Highland Center. Next door, in the vintage 1920s building at 6904 Hollywood Boulevard, fashion retailer, Zara is set to open early next year. ?Hollywood is one of the fastest growing districts in Los Angeles with major retailers investing in the area, abundant clubs and restaurants, new housing and steady demand for office space by companies seeking a diverse urban setting,? notes Shaul Kuba, principal, CIM Group. ?There will be a vibrant synergism between GUESS? and the other fashion retailers that CIM Group is bringing to the area? CIM Group made its first investment in Hollywood in 1998 with the acquisition of the office building now known as the TV Guide Hollywood Center, which also is the company?s headquarters. Today, the CIM Group owns 10 properties throughout the area and is one of the largest property owners in Hollywood.
About GUESS?
The Marciano brothers were raised in the south of France, a region that cultivated a passionate understanding of French design and the essence of style. Combining a love of the American West with a European sensibility they created GUESS?, Inc. During the 1970s, clothing design had little or no direction. People felt denim was dated and jeans were hardly considered a fashion statement. The Marciano brothers would change that forever. Their designs were timeless, sensuous, strong and chic. The GUESS? approach was fresh and set the standard for the future of denim. Initially, retailers greeted GUESS? with skepticism. Buyers weren't interested in denim; but the brothers infallible instincts and persistence prevailed. Their 3-zip Marilyn jean was sexy, with a unique style and attitude. Bloomingdale's finally agreed to sell two dozen pairs of the 3-zip Marilyn jean as a favor to the Marciano brothers. Within hours, the entire stock was sold out. GUESS? continues to be guided by two of the Marciano brothers: Maurice and Paul. Co-Chairman and Co-Chief Executive Officer, Maurice Marciano, has overseen the company's design direction and led its spirited and significant expansion since 1982. Co-Chairman and Co-Chief Executive Officer, Paul Marciano, is credited with the vision behind the GUESS? image and is responsible for creating some of the most innovative and ground-breaking images in the history of advertising.
About Hollywood & Highland Center
Situated in one of the country?s most densely populated markets, Hollywood & Highland Center attracts over 18 million visitors per year. At this one-of-a-kind, high profile destination the best in retail, fine dining and unique entertainment venues come together with the vibrant world of today?s Hollywood. Directly connected to the historic Grauman?s Chinese Theatre, Hollywood & Highland Center is a hot spot for locals as well as a ?must see? destination for international visitors. The center features over 60 top retailers, nine of L.A.?s finest restaurants, Grauman?s Chinese 6 Theatres, two popular nightclubs and Lucky Strike Lanes, a high tech and trendy bowling alley/nightclub. The center?s renowned Kodak Theatre is or has been the venue for the world-wide live broadcast of THE ACADEMY AWARDS? CEREMONIES as well as other notable awards shows such as THE BET AWARDS, THE ESPYS, THE AMERICAN IDOL FINALS and THE AFI LIFETIME ACHIEVEMENT AWARDS. Throughout the year, live performances at the theatre include musicals, ballets, concerts, plays and original programming. The center?s award-winning Renaissance Hollywood Hotel features 640 sumptuously appointed rooms, including 33 luxury suites and an elegant, Mid-Century Modern d?cor. With nearly 50,000 square feet of state of the art meeting facilities, the four star hotel attracts major events and conventions. The Grand Ballroom located on the fifth level of the center is operated by famous chef and restaurateur, Wolfgang Puck. The popular venue draws A-list events, parties and conventions. Most notably, it is the site of the exclusive Governor?s Ball, following the Academy Awards? ceremonies each year.
About CIM Group
CIM Group is an integrated, full service real estate investor with in-house acquisition, development, finance, leasing, and management capabilities. CIM Group directs its efforts towards districts of high population density, including the downtown areas within large cities, smaller "main street" districts within towns and suburban cities, and other locations which lie within the metropolitan areas of the country. Since its inception in 1994, CIM Group has been a leading force in the creation of great streets in the cities of Santa Monica, San Diego, Pasadena, Brea and Hollywood.



