FINAL
FOR IMMEDIATE RELEASE: July 1, 2010
Media Contact:
Sheryl Craig secoops@mcraigassociates.com
Donald Wilson dwilson@mcraigassociates.com
310-899-2900
“TAG IT” IN HOLLYWOOD
Shopping + Entertainment Destination Hollywood & Highland Center Employs Microsoft QR Codes in New Innovative Ad Campaign
(Hollywood, CA) – Initially used for tracking parts in vehicle manufacturing, Quick Response (QR) Codes are creating quite the buzz in Hollywood. Hollywood & Highland Center will be one of the first shopping and entertainment centers to use Microsoft Tags in their new branding campaign. QR Codes or Tags are becoming more popular commercially to reach consumers via Smartphones (i.e., iPhone, Blackberry, Android and others with advanced web and camera technologies).
QR Tags will be prominently displayed in all of the Hollywood & Highland Center print advertising materials and will offer users the opportunity to snap the tag with their Smartphones.
The Tag leads Smartphone users to the micro site, where they will have access to Hollywood & Highland Center event schedules and news. Another enticement to snap the Tag is an enter-to-win contest for a $1,000 shopping spree at Hollywood & Highland Center. The last day to enter the contest is September 10, 2010. The application to read the Tag can be downloaded for free onto any Smartphone at http://gettag.mobi/.
In addition, The QR Codes connect smartphone users to a special blog showing photos of real people captured on the streets of Hollywood by The Cobra Snake (Mark Hunter), described as the definitive photographer of hipster culture worldwide. The photos can also be viewed via www.hollywoodandhighland.com where visitors are invited to “Show how they Live Large in Hollywood” by submitting their own photos for consideration to be posted on the blog.
According to Microsoft, the Microsoft Tag connects the real world to information, entertainment and interactive experiences on mobile phones. These bar codes can be displayed anywhere including ads, posters, product packages, flyers, websites, billboards, clothing and so much more. When users scan the Tag using the free Tag Reader application, it will automatically open a webpage, display a message or dial a phone number.
About Hollywood & Highland Center: Situated in one of the country’s most densely populated markets, Hollywood & Highland Center attracts over 18 million visitors per year. At this one-of-a-kind, high profile destination, the best in retail, fine dining and unique entertainment venues come together with the vibrant world of today’s Hollywood.
Featuring the historic Grauman’s Chinese Theatre and the world renowned Kodak Theatre, the center is a hot spot for locals as well as a “must see” destination for international visitors. The center features over 60 top retailers, nine of L.A.’s finest restaurants, Grauman’s Chinese 6 Theatres, two popular nightclubs and Lucky Strike Lanes, a high tech and trendy bowling alley/nightclub.
The notable center houses an eclectic mix of top retailers including: XXI Forever, an expanded Louis Vuitton, Oakley, Guess, Lucky Brand Jeans, BCBGMAXAZRIA, Sephora, Victoria’s Secret, and Giordano. Most recently The Cobra Snake’s pop-up gallery and store opened which features merchandise reflecting the Cobra Snake’s unique style and aesthetic. Hard Rock Cafe opened on July 19th and Rolling Stone L.A., the world’s first Rolling Stone branded restaurant and lounge is scheduled to open this fall.
Just steps away from Hollywood & Highland Center on Hollywood Boulevard, additional retail, dining and entertainment outlets including Geisha House, Loteria, El Capitan, Tesco’s Fresh & Easy neighborhood market; Zara; Madame Tussauds Hollywood wax museum; H&M and American Apparel enhance the convenient and enjoyable experience of the world-famous venue.
The center serves as a central hub for all Hollywood activity, providing Hollywood’s best value in parking for popular venues like the El Capitan Theatre and The Jimmy Kimmel Show. Shuttle service to the Hollywood Bowl and Pantages Theatre is available and the center’s wide selection of popular eateries, offer many convenient options for before or after show dining. The MTA Red Line’s Hollywood/Highland subway station is beneath the center, while parking is easily accessible on Highland Avenue and Orange Avenue with ample parking for $2.00 with validation from shops, restaurants, cinemas and nightclubs. Shuttle schedules are available at www.HollywoodandHighland.com.
The center’s award-winning, Renaissance Hollywood Hotel & Spa features the elegant, chic and state-of-the-art Spa Luce along with 640 sumptuously appointed rooms, including 33 luxury suites.
The Grand Ballroom located on the fifth level of the center is operated by famous chef and restaurateur, Wolfgang Puck. The popular venue draws A-list events, parties and conventions. Most notably, it is the site of the exclusive Governor’s Ball, following the Academy Awards® ceremonies each year.
CIM Group at a glance: Founded in 1994, CIM Group is a full-service private equity real estate investor. The company applies its multidisciplinary expertise in the areas of investment and development, mezzanine financing, fund management, commercial leasing and property management. CIM has successfully identified and invested in some of the most vibrant transitional urban districts in North America based on its integrated approach to investing that utilizes its broad based in-house capabilities and deep market knowledge.
CIM specializes in high-density urban communities, bringing its extensive real estate experience to a diverse array of asset categories including mixed-use, office, retail, hotel, entertainment and multifamily. Headquartered in Los Angeles, CIM maintains regional offices in San Francisco and Bethesda, Maryland. CIM Group acquired the Hollywood & Highland Center in February 2004. For more information visit: http://www.cimgroup.com/
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