Hollywood, California ? Vino 100 ? a specialty wine boutique with over 100 great wines for $25 or less makes buying wine an experience that is as easy and enjoyable as drinking wine. It opened its doors December 2007 and is located on the 2nd Level next to the Kodak Theatre? at Hollywood & Highland Center. 

Piquing the wine lover?s palette, Vino 100 features more than 100 artisan wines from all over the world with exceptional taste and quality, at truly affordable price points. The showcased wines come from up-and-coming wineries in the United States, Africa, Argentina, Spain, France, Italy, Chile and many other countries. 

Customers don?t have to be wine experts to shop at Vino 100. The Vino 100 concept was developed to meet the growing demand for a user-friendly, affordable wine store. Each bottle is accompanied by the signature Vino 100 Barometer ? an easy-to-understand system designed to rate the wines by flavor and body. It also provides key information about Vino 100 wines, including cuisines that pair well with each variety. 

Vino 100 customers will also find a selection of premium wines, accessories, unique gift items and glassware. The store is determined to accommodate individual preferences by hosting daily wine tastings, customizing gift baskets and adding a special touch to any gift-giving occasion or corporate affair. 

?The Vino 100 buying experience is like no other offered in the L.A. area,? says Katia Prachenko, Owner of the Hollywood store. ?Our daily wine tastings and weekly themed events add to the uniqueness of the store. We are all about making the wine buying experience as enjoyable as drinking it?. 

Vino 100 Hollywood - a part of Vino 100 national franchise, is family owned and operated by Schwartz-Prachenko LLC. To view or sign up for Vino 100 special events, please visit www.vino100/hollywood.com or call (800) 555-VINO or Katia Prachenko (310) 980-5413. 

Situated in one of the country?s most densely populated markets, Hollywood & Highland Center attracts over 15 million visitors per year. At this one-of-a-kind, high profile destination the best in retail, fine dining and unique entertainment venues come together with the vibrant world of today?s Hollywood. 

Directly connected to the historic Grauman?s Chinese Theatre, the center is a hot spot for locals as well as a ?must see? destination for international visitors. The center features over 60 top retailers, nine of L.A.?s finest restaurants, Grauman?s Chinese 6 Theatres, two popular nightclubs and Lucky Strike Lanes. 

New retailers recently added to the center include XXI Forever, ISSI, and a newly expanded Louis Vuitton. Coming soon to the center is a hot new nightclub from the founders of LAX in Hollywood. Just steps away, H&M and Zara in early 2008. Spa Luce will make its debut in Spring 2008. 

About CIM Group 
CIM Group is an integrated, full service real estate investor with in-house acquisition, development, finance, leasing, and management capabilities. CIM Group specializes in high-density urban communities, including the downtown areas within large cities, smaller "main street" districts within towns and suburban cities, and other locations which lie within the metropolitan areas of the country. Most recently, CIM Group has acquired The Grauman?s Chinese Theatre, an international icon and one of Los Angeles? most popular tourist attractions, which sits adjacent to Hollywood & Highland Center. Since its inception in 1994, CIM Group has been a leading force in the creation of great streets in the cities of Santa Monica, San Diego, Pasadena, Brea and Hollywood.